No. 244

日本未来ばなし - 身体性から考える日本のビジョンデザインワークショップ Embodiment -Japanese future vision design workshop

By : 智美 左右田

Entrant’s location : 日本

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Description

クリエイティブに身体性や造形性を主体にし、自分たちらしい視点で日本の未来のビジョンストーリーを考えられるかを挑戦したワークショップ。 最近、ビジネスの界隈で未来のシナリオを考える事が重要視されているが、自分たちの身体性や情熱に焦点が置かれていない事に疑問を抱き、日本のローカルの物語からインスピレーションを得て、遊びの要素やクリエイティビティを原動力にデザインをしました。日本の物語のフォーマット、起承転結を基に構成。参加者の思い入れの深い場所やその理由を考える事、その理由の共感値を探る事から出発。物語の転機に当たるフェーズでは、その選んだ場所に未来に起こるであろう社会の変革を考察。その過程を経ることによって、現れるその場所の姿が、最後に自然な形で未来のビジョンが結末として浮かび上がります。この起承転結を別々に考えた4枚のワークシートを、日本の伝統的な巻物にインスパイアされた一枚の長いワークシートに書き写すと、自然とまとまったシナリオが出来上がります。 ワークショップの最後には、そのシナリオを人形劇といフォーマットで発表。普段日常で使わない絵の具や段ボールという素材を提供し、自由な表現の機会を提供。日本の昔話や絵本などにインスパイアされたグラフィックをそのワークショップのためにデザインし、没入感や参加者の喜びを提供しました。洗練された体験デザイン、視覚的なデザインのディティールが参加者の集中力やモチベーションを上げ、限られた1日という時間の中で、参加者のアイデアの質を向上させました。ただポストイットを使って考える機会を提供するのではなく、デザイナーの視点から、新しく、楽しく未来を考える仕組み作りに挑戦した体験デザインです。 We challenged to create new process and experiences to create future vision scenarios from embodiment point of view in short time. There are big demands for making a future vision in Business design field nowadays. However, in many cases, human embodiments and passions are not focused in the workshop process. We wanted to challenge to adapt its embodiments and passions on this future vision design workshop with local Japanese playful flavors and creativity. To fill 4 sheets of Introduction, Understand, Disrupt, and End, people can create one big scenario automatically on a long sheet of paper, which has bee inspired by Japanese traditional document style - Makimono. We asked participants to present their stories as puppet show at the end. We provided paints and cut paper dolls as one of the expression tools. The unusual tool liberate participants mind and gives excitement, which deliver their ideas further. We tried to make the whole experiences attractive to create concentrations for the short - one day - workshop session. We cared details of all of graphic and experience design to create immersive atmosphere. We challenged and designed this workshop against new creative workshop format only using Posits.

What did you create?

A workshop that is creative and focuses on physicality and formability, and has challenged students to think about future vision stories in Japan from their own perspective. Constructed based on the Japanese story format, start by thinking about a place that the participants are deeply concerned about and the reason behind this and the reasons for their sympathy. At the turning point of the story, we consider social changes that will occur in the future at the chosen location. Through this process, the appearance of the place that emerges finally emerges in a natural way as the end of the story and vision of the future. If you copy the four worksheets, which are considered separately from each other, into a single long worksheet inspired by traditional Japanese scrolls, you can create a natural and unified scenario. At the end of the workshop, the scenario was presented in a puppet show format. We provided materials such as paint and cardboard that are not normally used in daily life, which provides an opportunity for free expression. Even though it was a tool that was used only for one day, I designed graphics inspired by Japanese folk tales and picture books for the workshop, providing an immersive feeling and joy for the participants. This kind of atmosphere, sophisticated experience design, and visual design details increase the concentration and motivation of the participants. From the limited time of one day, I could encourage a high quality vision for the future from the participants. It is not just an opportunity to think using Post-It notes, but it is a workshop design that takes on the challenge of creating a new and fun way to think about the future from a designer's perspective.

Why did you make it?

One major drawback of Japan's major failure in the business community after the collapse of the bubble is the fact that Japan has not drawn the future in anticipation of its future vision. From now on, it is important for each and every person to create a new society while thinking about the future. Despite this fact, there was often no focus on their physicality and passion, and there was doubt about the situation when it was all talk and no action. You can quote the future from someone's words, but it's not interesting and not persuasive or interesting. So this workshop was created after thinking about how we can challenge the future based on individual independence and physicality. Rather than presenting the overwhelming, big word “future vision” to the participants, I thought that creating a mechanism that was more familiar and easier to think about would be an opportunity to specifically imagine the future. The idea was to start with thinking about what one had in mind and the specific thoughts and charms of the first “start”. When you convey something with enthusiasm to the other party, you can't convey that passion without the independence that you are impressed with. Starting from the specifics of the excitement, the natural form that can be seen in the future by looking at the items that are said to be social changes such as AI, robotics, MaaS, etc. Isn't it a vision? The motivation for this workshop was to focus on thinking from a familiar place, in a form that everyone can think of, rather than capturing a difficult vision. And I was also considering the current situation of workshops which feel a lot more formal. From there, this workshop considers the experience to think from the inside, and creates an atmosphere that encourages the participants to enjoy graphic design, and also considers that the workshop may be a one-time design experience.

How did you make it?

Produced while discussing with the team over the course of 2 months. I repeatedly designed and assembled the items I discussed, and then reassembled them. Created tools while experimenting with the items on the worksheet and the contents and words of each item. The tools used for puppetry production were also verified many times, including the size, place of use, and experience leads. In addition to giving corrugated cardboard, we also prepared dolls made by cutting wood in advance to save time, and considered whether the size and amount of paint brushes were correct. While spending time on experiential design, I designed it with a particular focus on graphic design, which would be the interface that people actually use. However, I designed not only the role as a tool to use, but also whether it would be inspirational or enjoyable to touch that tool. As an inspiration to produce this, I referred to picture books, picture-story shows, and scenario of theatrical works.

Your entry’s specification

Scroll (nearly 3m), various workshop tools (about 5 A2 size), cards (about 10 sheets of 12 x 12 cm), map (about 2m x 2m) Since this is a workshop design, I think video and tool graphics will be the main presentation.

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