Special Prize Yamaha Award

The switch to your emotions

Switch on the feels for
someone with your creatives!

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As human beings, our days are filled with a whole range of emotions.
For instance, the joy that we get when we see a delicate little flower that has popped up on the roadside,
or the excitement we feel when we are about to embark on a new challenge or milestone in our lives.
If there was a switch that could turn on people’s emotions and touch their hearts,
what would this switch be and what would it look like?

With the advances in biological science and neuroscience in recent years,
we are starting to understand more about the mechanisms of our emotions.
However, rather than conduct academic research into our emotions and feelings to understand how they work,
we enjoy encountering these emotional switches that we know so little about and
appreciate the diverse number of switches around the world that bring us so much joy.
But perhaps more than anything,
it is the act of creating our own new switches that allows us to feel a creative worth and dynamism.

The YouFab2016 special award, the Yamaha Award,
hails to Yamaha’s corporate slogan of 'Sharing Passion & Performance'
and recognizes creative excellence in new emotional switches that push existing boundaries.

HOW TO ENTER

You can enter the Yamaha Award when you enter YouFab 2016.
All you need to do is tick the box for the special prize on the YouFab 2016 entry form.

PRIZE

SPECIAL PRIZE YAMAHA AWARD 1 Winner SPECIAL PRIZE YAMAHA AWARD 1 Winner

Special Prize Yamaha Award
Award certificate, 1000 USD

OPPORTUNITIES

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Of the participants to the Yamaha Award,
the winner or entrants who have submitted outstanding works
may be selected to participate in a co-creation project with Yamaha staff
to create a new product based on the selected participant’s submission.

*Participant’s personal contact details will be shared with Yamaha Corporation for the sole purpose of contacting them about the Yamaha Co-creation Project.

READ ENTRY KIT

EVENT

At FabCafe, we will hold workshops and ideathons centering around
"The switch to your emotions" from September to October.

Aug. 5

TOKYO

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Oct. 1

TAIPEI

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Sep. 10

BANGKOK

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Sep. 14

BARCELONA

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Sep 15

TOULOUSE

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MESSAGE Hopes of discovering new switches to our emotions

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Yamaha Corporation has kept the Fab movement, also referred to as the new industrial revolution,
in its sights since the dawn of Fab. Based firmly on the brand’s corporate slogan of “Sharing Passion & Performance”,
Yamaha boasts a long history of striving to support creative expression and collaborating with creative minds.

We came up with the concept of “the switch to your emotions”
in the hopes that it would lead to free expression unconstrained by conventional values.
So even though ideas may be completely out of the box or
something that human beings find a little difficult to fathom at this present time,
those ideas may turn out to be a brand new concept to human beings and something that touches our hearts.

If you look up the word passion in the dictionary it will say something like
“a strong feeling or emotion toward something or someone that touches your heart”.
So basically, passion is not simply about fun, beauty, or feeling good,
but it involves stepping out of one’s comfort zone and questioning conventional approaches and systems.
We hope that entrants can step out of their comfort zones to develop
their free-thinking ideas into creative works that switch on your emotions.

We hope that this Yamaha Award will be an opportunity for us
to co-create with the winning entrants and contribute to creating value to further enrich our society.
This is a new approach for Yamaha and we are excited about the new encounters that this initiative will present to us.
We hope that through the Yamaha Award we can support the endeavors of creators,
and continue to develop opportunities to enrich our society together.

Taishi KAMIYA

Taishi KAMIYA VA Group
New Business Development Department
Research & Development Division
YAMAHA CORPORATION

At Yamaha Corporation, he introduced a process based on design thinking and organized an internal company activity seeking to create new value called "Start-up Sketching”. He planned co-creation activities such as a "Play-a-thon” and also utilizes his experience as a sound artist by implementing business development through co-creation with other creators.

JUDGES