Special Prize Yamaha Award
The switch to your emotions
Switch on the feels for
someone with your creatives!
As human beings, our days are filled with a whole range of emotions.
For instance, the joy that we get when we see a delicate little flower that has popped up on the roadside,
or the excitement we feel when we are about to embark on a new challenge or milestone in our lives.
If there was a switch that could turn on people’s emotions and touch their hearts,
what would this switch be and what would it look like?
With the advances in biological science and neuroscience in recent years,
we are starting to understand more about the mechanisms of our emotions.
However, rather than conduct academic research into our emotions and feelings to understand how they work,
we enjoy encountering these emotional switches that we know so little about and
appreciate the diverse number of switches around the world that bring us so much joy.
But perhaps more than anything,
it is the act of creating our own new switches that allows us to feel a creative worth and dynamism.
The YouFab2016 special award, the Yamaha Award,
hails to Yamaha’s corporate slogan of 'Sharing Passion & Performance'
and recognizes creative excellence in new emotional switches that push existing boundaries.