Category : GENERAL
By DANIELDEBRUIN (The Netherlands)

What did you create?

I created together with Jelle Mastenbroek and Bas Bakx an interactive installation that is focused on AI systems in the current camera technology’s. In our installation camera’s react to the visitor. The person is seated on a chair and in a fraction of a second their estimated age and gender is displayed on a screen. This is entirely guessed by the AI in the camera we use. its quite accurate. After seeing their age and gender camera’s are spying on the visitor in real live. If the visitor looks at one it hides or looks away in a human kind of way. It’s fun but also terrifying.

Why did you make it?

We wanted to make the invisible visible. Camera’s are tracking us everywhere and do know a lot more about us than we know. In this installation its becoming visual and things are reacting to just just your eye movement! making people aware of their surroundings and the possibility’s of this technology.

How did you make it?

We used a highly advanced camera that’s been in use in the industries for years now. It can read facial expressions, eye movement, gender and age. We translated this information to a screen and to physical objects by using servo’s and motors that are all using 3d printed mounts. By using 3d printers it allowed us do build this installation super quick.


We used about 9 servo’s and 1 motor for the camera’s to move. The framework is build with steel and all the mounts for the servo’s and camera’s where 3d printed. The installation is about 5 meter wide 3 meter deep and 3 meter high.
The camera we used was a Omron B5T-007001-020H


Electrical engineer
Bas Bakx
Designer and builder
Jelle Mastenbroek


  • Gerfried Stocker
    Artistic and Managing Director of
    Ars Electronica

    With “J8D-001001-s” Daniel de Bruin created an amusing as well as profound experience. A test set-up to encounter the omnipresent reality of surveillance and control devices in our everyday live, disguised as a hide-and-seek play between the users and the system. Every time you discover one of the surveillance cams and look at it, it turns away and again tries to hide from you. If battling the armadas of data-gathering devices and systems all around us would be just that easy and funny in real life as well.

    And suddenly one recognizes how easily we are tempted to project human behavior and intention in machines while the intentions of those who deploy the machines remain opaque. Another one of Daniel de Bruin’s exciting works about the relationship of man and machine, technology and society.