ENTRY CLOSED. RESULTS WILL BE ANNOUNCED IN EARLY JANUARY 2019

Special Award

Lion Award
MERGE – A future where work and life merge together

We are looking for products, services, art works and projects with the theme, “A future where work and life merge together” for the YouFab 2018 Special Award, the “Lion Award”.

We are in the midst of an extraordinary shift. With technology rapidly changing with a momentum that exceeds our expectations, services have been created that can be used regardless of time and place. As a result, our way of working and living has also been changing rapidly. With developments in modern medicine leading to longer lives, it is expected that the traditional life stages that were drawn up in the 20th century, such as going through the education system, being employed by a company, retiring and reaching old age, will become increasingly diverse.

The relationship between companies and the individual,work and housework, between the self and learning and playing, public and private, digital and real are also merging. If we are to call this a society with no joints, where several different spheres of everyday life have become ambiguous, a “Merged” society, what kind of experiences will we seek and what kind of lives will we lead from now on?

For the YouFab 2018 Lion Award, together with the Lion Corporation, which has been backing “life” and providing several products and services to support healthy everyday lives, we are looking for products, services, art works and projects with the theme, “A future where ‘work’ and ‘life’ merge together”,

  • What kinds of experiences are created when work and life merge together?
  • How do relationships between people change when work and life merge together?
  • What kind of world would you like to see when work and life merge together?

The Lion Corporation, through collaborations with diverse creators, will continue to think about the image of those living in a “Merged” future, where work and life have merged together.

JUDGES

  • Daisuke UnoREAD MORE

    Daisuke Uno

    Lion Corporation R&D Headquarters Innovation Lab Director

    Daisuke Uno

    Daisuke Uno

    Lion Corporation R&D Headquarters Innovation Lab Director

    Daisuke Uno is the Lion Corporation R&D Headquarters Innovation Lab Director.
    Born in Kyoto Prefecture in 1967. Joined Lion Corporation in 1990. Since joining the company, he has engaged in dentifrice development for approximately 25 years. Since then, he has been in charge of research and development, brand manager, and the production engineering department. As of 2018, he took over as Director of Innovation Laboratory at the Lion Corporation.

  • Chiaki HayashiREAD MORE

    Chiaki Hayashi

    Loftwork Inc.
    Co-founder

    Chiaki Hayashi

    Chiaki Hayashi

    Loftwork Inc.
    Co-founder

    Co-founded Loftwork Inc. in 2000, which rolls out the diversely projects including web, community, and spatial design initiatives.
    The agency operates multiple services: “FabCafe”, a digital manufacturing cafe, and “MTRL”, a creative space for creators, “AWRD”, a platform to promote co-creation with creators. She also serves as the Japan Liaison to the Director of MIT Media Lab, and CEO of Hidakuma. Hidakuma is a new form of public-private joint enterprise, which aims to create regional industries through traditional techniques and forest regeneration.

  • Toshiya FukudaREAD MORE

    Toshiya Fukuda

    Hakuhodo Fellow / Chief Creative x Technology Officer Osaka University of the Arts Professor of Design Triple Seven Creative Strategies Co., Ltd. Representative Director Co-Founder of FabCafe

    Toshiya Fukuda

    Toshiya Fukuda

    Hakuhodo Fellow / Chief Creative x Technology Officer Osaka University of the Arts Professor of Design Triple Seven Creative Strategies Co., Ltd. Representative Director Co-Founder of FabCafe

    Toshiya is a professional in communication planning, directing and consulting media platforms. His own company, 777 Interactive, responds to the cutting-edge demands of companies and he considers the future of fabrication through FabCafe. He also raises next-generation creators at Hakuhodo and teaches digital design at Osaka University of Arts. His exemplary efforts are highly regarded overseas and has been awarded multiple international design awards and has taken part as a judge for such awards.

HOW TO ENTER

It is possible to apply for the Lion Award along with the YouFab 2018 application. These creative work must comply with the “Merge – A future where work and life merge together” theme.
Applicants may enter by clicking on the Special Award check box within the YouFab 2018 application form.

PRIZE

LION AWARD 1 WINNER

SPECIAL PRIZE LION Award
Award Certificate, 1,000 USD

OPPORTUNITIES

The Lion Corporation is offering the possibility of consultation to participate in a joint development project with Lion employees to those who are chosen for the Lion Award and/or those who have sent excellent creative works to the LION Award..,

※Information of LION Award applicants will be presented to the Lion Corporation, and will be used solely for the purpose of communication for the joint development project with the Lion Corporation.

SELECTION CRITERIA

For the Lion Award, the following points will be used to assess creative works:

  • (New Experience) Does it suggest new experiences where work and life merge together?
  • (Experience Design) Does it design a rich experience that does not stop at a superficial design level?
  • (Impact) Does it update the relationship between people and various nodes in everyday life?

MESSAGE

Alongside the slogan, “life.love.”, the Lion Corporation is moving forward in its 127th foundation anniversary.
What Lion Corporation is aiming for now is to redesign
what has been obvious until the present time and create the new habits of the future.

In a world 10 years from now, in “Merge – A future where work and life merge together”,
we wonder what kind of everyday life awaits us?
We look forward to co-designing and co-creating the future with you.

Shohei Fujimura

Chief Scientist - Innovation Lab, Research and Development Group, Lion Corporation

Born 1978 in Ehime Prefecture. Joined the Lion Corporation in 2004. To this day, he has consistently dedicated himself to product development work. From techniques for the stable dispersing of bases that are difficult to blend into liquid formulations to the development of new products, from introductions of a different direction to products that push their cleansing capacity to the development of a new brand of kitchen cleaner, he has engaged in the creation of new businesses since 2016. From 2018, he has been focusing on the reality of new business and organizations that will create innovation at the newly established Innovation Lab.