New Here

The YouFab2020 Special Prize "New Here Prize" will be calling for works under the theme of "New Mobility", which is based on the theme "Contactless (by default)" of YouFab2020.

The COVID-19 pandemic has urged each and every one of us to live a new lifestyle as lockdowns and social distancing in major cities around the world has restrained our conventional ways of living.

This has had a huge impact on our ‘mobility’ today.

As we are now becoming more aware of ‘mobility’ experiences, it has become an important subject to discuss today. Now, we must consider how to monitor and deal with not only the overload of information regarding travel, but also how to handle records of each individual, the vehicles that carry us, services that induce and aid us to travel, and the spaces people are traveling to, for it all to be accustomed for our current situation.

How should the future of ‘mobility’ be updated, in order to realize a society in which the individuality of all people are respected, connected, enriched and trusted?

NewHere PRIZE is calling for ideas and creations that question the value and possibilties of ‘mobility’ under this year’s theme “Contactless(by default)”

*NewHere PRIZE is a part of NewHere project seeking new ‘mobility’ services as experiences, from a user-centred approach.

What's NewHere Project ?

NewHere project seeks new ‘mobility’ service experiences from a user-centred approach by looking at new possible values and meanings of ‘mobility’. The goal of the project is, with an unconventional approach, to realize enjoyable and rich societies and cities, through ‘mobility’.

We believe that we can discover the pains and needs in which cities and the people have but not yet solved, by reframing ‘mobility’ from new perspectives of our lifestyle and culture.

By looking at these ‘trivial pains’, we explore new values and possibilities of ‘mobility’, through backcasting. We aim to design and implement a new value of ‘mobility’ for the city and the people who live in it, for the people who work, for those who have emotional attachments to the city, and for the people who come visit, weaving time and behaviours of each individual.

NewHere Project aims to realize a new form of ‘mobility’ to update our lifestyle and culture through repeating trial and error.

*NewHere Project is run by Mobility Innovation Consortium, East Japan Railway Company(JR East) and Loftwork Inc.

  • JR東日本
  • Mobility Innovation Consortium
  • Loftwork


  • YUKI Kageyama

    Editor / Writer / Media Consultant

    YUKI Kageyama

    Editor / Writer / Media Consultant

    Born in 1982 in Tokyo, Japan, Yuki Kageyama works as an editor, writer, and media consultant as well as Representative of Chiduichi Editing Office, a publishing company that tells stories of small towns. In addition to publishing and producing art and culture books, he produces content for websites and paper media while managing “LOCAL MEME Projects,” a regional x creative workshop that spreads across the country. Other than that he manages web magazine “EDIT LOCAL,” and its online community. He is involved in a wide range of activities, including running the “EDIT LOCAL LABORATORY”. Kageyama is the author of “How to Create Local Media” and the editor of “How to Create a New ‘Street’“. He is currently writing a series of articles on “How to Create Community Media” in Diamond Online, and “Third Communities Across the Nation” in SUUMO Journal.
    He is currently working on a series of articles in SUUMO Journal on “Third Community across Japan.

  • Sato Isao

    General Manager of Data Strategy Division, Technology Innovation Promotion Division
    East Japan Railway Company

    Sato Isao

    General Manager of Data Strategy Division, Technology Innovation Promotion Division
    East Japan Railway Company

    Joined JR East Japan in 1991 as a railway signal engineer and management of investment planning and construction planning, Sato later led the operations of system and data management as the Deputy General Manager of System Planning Department.
    Sato is the head of the Data Strategy Division of the Technology Innovation Promotion Headquarters at JR East Japan, leading the open innovation initiatives such as the “Mobility Transformation Consortium” and the “New Here” project as well as overseeing the IT strategy and data management as the pioneer of ICT.

  • Chiaki Hayashi

    Loftwork Inc. Co-founder

    Chiaki Hayashi

    Loftwork Inc. Co-founder

    Co-founded Loftwork Inc. in 2000 and currently serves as its representative director. Loftwork is a new style of creative agency that boasts a network of over 25,000 creators. Each year Loftwork rolls out over 200 projects including web, community, and spatial design initiatives. Loftwork also operates the digital fabrication cafe, FabCafe. Hayashi pioneered the adoption of Project Management Body of Knowledge (PMBOK) guidelines in the creative industries in Japan, and has penned the book Web Project Management Standards. Hayashi is Japan Liaison to the Director of MIT Media Lab, a member of the Good Design Awards Screening Committee, and a member of the Manufacturing Industry Subcommittee of METI's Industrial Structure Council Committee.


YouFab is category-free. All genres are accepted for submission. We also welcome works in progress, as well as prototypes. In this case, we will base our evaluation on the way it has endeavored, as well as its future potential. Works that have already been published or released are also encouraged, and may it be working solo, as a group or business, we will leave that up to you.


The NewHere PRIZE is based on the following:

  • It is important you propose a new form of ‘mobility’ in the context of ‘Post COVID-19’.
  • Please make sure ur judges can imagine how your work will be implemented in our society.
  • We look for works that trigger people’s desire to want to use or interact with it.


1000USD (1 winner)
An invitation to the awards ceremony (location TBA), as well as an opportunity to meet the NewHere Project team

*The copyright of the work belongs to the author


Anyone who submits work in keeping with the theme can enter for the NewHere Prize at the same time as the application for YouFab 2020. You can enter by clicking the Special Prize check box in the YouFab 2020 application form.